Top online stores India 2023

Ajio.com is leading the Indian e-commerce market, with e-commerce net sales of over 2.3 billion U.S. dollars generated in India, followed by jiomart.com with over 1.6 billion in sales. Third place is taken by reliancedigital.in with revenues of nearly 1.5 billion USD.

For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 30,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in India in 2023, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
ajio.com	2,320.6
jiomart.com	1,631.8
reliancedigital.in	1,491.7
bigbasket.com	920.8
nykaa.com	458.3
croma.com	454.2
apple.com	307.8
firstcry.com	215.1
1mg.com	179.6
boat-lifestyle.com	174.2

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Release date

March 2024

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Region

India

Survey time period

2023

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.

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