Heineken brand profile in Germany 2023
When it comes to beer drinkers, brand awareness of Heineken is at 88% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Heineken in Germany?
In total, 27% of German beer drinkers say they like Heineken.
What is the usage share of Heineken in Germany?
All in all, 21% of beer drinkers in Germany use Heineken.
How loyal are the drinkers of Heineken?
Around 16% of beer drinkers in Germany say they are likely to use Heineken again.
What's the buzz around Heineken in Germany?
In July and August 2023, about 15% of German beer drinkers had heard about Heineken in the media, on social media, or in advertising over the past three months.
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