Gen Z attitudes to online advertising in the Netherlands in 2023

Published by
M. Prasdorf,
May 17, 2023
In the Netherlands, Generation Z respondents are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less bothered when they receive online ads based on their search history. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in the Netherlands in 2023

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Number of respondents

12,168 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Statistics on " Social media usage in the Netherlands "

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Overview

4

Demographics

5

Benchmark

5

Usage

5

Meta Platforms

8

Other major platforms

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Marketing and advertising

4

Further related statistics

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Topics

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