Social media ad spend in the Netherlands 2018-2029
The ad spending in the 'Social Media Advertising' segment of the advertising market in the Netherlands was forecast to continuously increase between 2024 and 2029 by in total 0.6 billion euro (+54.55 percent). After the eleventh consecutive increasing year, the indicator is estimated to reach 1.66 billion euro and therefore a new peak in 2029. Notably, the ad spending of the 'Social Media Advertising' segment of the advertising market was continuously increasing over the past years.