Reasons to follow online shop accounts on social media by U.S. consumers 2018

Published by
Alexander Kunst,
Jan 6, 2020
This statistic shows the results of a survey conducted in the United States in 2018 on online shopping. Some 50 percent of the respondents stated that they are following online shop accounts on social media to be informed about discount offers.
The Survey Data Table for the Statista survey Online-Shopping in the U.S. 2018 contains the complete tables for the survey including various column headings.

For what reasons do you follow online shop accounts?

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Number of respondents

896 respondents

Age group

18 years and older

Special properties

consumers who use social networks

Supplementary notes

multiple answers were possible

Citation formats
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Overview

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Key figures of the industry

5

Leading stores

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Leading channels

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Consumption

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Device usage

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Further related statistics

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