With nearly half of its retail sales conducted over the internet, China is forecast to be the world's most penetrated e-commerce market in 2023. Indonesia and the UK follow, with roughly 32 percent and 30.6 percent, respectively, of retail sales expected to take place online.
Countries with the highest percentage of retail sales taking place online in 2023
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Other statistics that may interest you E-commerce worldwide
Overview
7
- Premium Statistic Global retail e-commerce revenue 2023, by region
- Basic Statistic E-commerce retail sales CAGR 2024-2029, by country
- Premium Statistic Global retail e-commerce sales 2014-2027
- Premium Statistic E-commerce as share of total retail sales worldwide 2021-2027
- Premium Statistic Retail e-commerce sales growth worldwide 2017-2027
- Premium Statistic Fastest-growing retail e-commerce countries 2023
- Premium Statistic Domestic and cross-border e-commerce revenue share 2023, by country
Leading players
7
- Basic Statistic Leading internet and online services companies worldwide 2023, by market cap
- Premium Statistic Leading vertical e-commerce companies worldwide 2023, by market cap
- Premium Statistic Leading online marketplaces worldwide 2023, by market cap
- Premium Statistic Value of leading e-commerce startup acquisitions 2024
- Basic Statistic Merchants where global shoppers made their latest cross-border purchase 2023
- Premium Statistic Top e-commerce marketplaces worldwide 2023, by gross merchandise value
- Premium Statistic Social commerce platforms generating the most revenue worldwide 2024
Traffic and conversion
6
- Premium Statistic Leading e-commerce and shopping websites worldwide 2023, based on visit share
- Premium Statistic Leading online marketplaces worldwide 2023, by monthly visits
- Premium Statistic Distribution of online purchases worldwide 2023, by channel
- Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
- Premium Statistic Global conversion rates in selected verticals 2024
- Premium Statistic Global online retail website visits and orders 2024, by device
Shopping behavior
5
- Premium Statistic Global online shopper per visit spend 2023, by category
- Premium Statistic Average number of products bought per e-commerce order worldwide 2024
- Premium Statistic Shopping cart abandonment rate worldwide 2022, by industry
- Premium Statistic Main sources for online shopping inspiration worldwide 2023
- Premium Statistic Leading channels for product search worldwide 2023
Digital payment
6
- Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
- Premium Statistic Quarterly number of PayPal active accounts worldwide 2010-2024
- Premium Statistic Quarterly number of PayPal payments 2014-2024
- Premium Statistic Quarterly GPV (gross payment volume) of Block (Square) payments 2015-2024, in USD
- Premium Statistic Top 10 countries worldwide based on number of buy now, pay later (BNPL) users 2022
- Basic Statistic Main reasons why consumers want to use crypto for shopping 2022
Further related statistics
20
- Change in online sales in Poland 2020-2023, by sector
- Revenue of fashion and accessories via mail order or the internet in Norway 2008-2021
- U.S. Amazon retail e-commerce sales 2014-2018, by product category
- Falabella: quarterly online sales revenue 2019, by segment
- Most popular retail e-commerce categories in China 2014
- U.S. books, movies, music & games e-retail share 2017-2025
- Online physical goods turnover in Sweden 2020, by category
- Share of meal kits and food items of total online food sales in Sweden 2013-2016
- Total online spend of physical goods in Norway 2022, by category
- Online shopper share in Brazil 2022, by income class
- Share of global retail and marketplace e-commerce GMV 2018
- U.S. food and beverage e-retail share 2017-2027
- Quarterly growth rate of online food sales in Sweden 2015-2018
- Growth of potential e-grocery shoppers share in 2018, by country
- U.S. toys, hobby & DIY e-retail share 2017-2025
- Monthly GMV of imported supplements on Tmall and Taobao in China 2019-2020
- Online sales of guitars on Allegro in Poland 2020
- Global online art sales of traditional auction houses 2015-2019
- Breakdown of rural China's online retail sales 2022, by region
- Number of users of shared rides in Europe 2019-2028
Further Content: You might find this interesting as well
Statistics
- Change in online sales in Poland 2020-2023, by sector
- Revenue of fashion and accessories via mail order or the internet in Norway 2008-2021
- U.S. Amazon retail e-commerce sales 2014-2018, by product category
- Falabella: quarterly online sales revenue 2019, by segment
- Most popular retail e-commerce categories in China 2014
- U.S. books, movies, music & games e-retail share 2017-2025
- Online physical goods turnover in Sweden 2020, by category
- Share of meal kits and food items of total online food sales in Sweden 2013-2016
- Total online spend of physical goods in Norway 2022, by category
- Online shopper share in Brazil 2022, by income class
- Share of global retail and marketplace e-commerce GMV 2018
- U.S. food and beverage e-retail share 2017-2027
- Quarterly growth rate of online food sales in Sweden 2015-2018
- Growth of potential e-grocery shoppers share in 2018, by country
- U.S. toys, hobby & DIY e-retail share 2017-2025
- Monthly GMV of imported supplements on Tmall and Taobao in China 2019-2020
- Online sales of guitars on Allegro in Poland 2020
- Global online art sales of traditional auction houses 2015-2019
- Breakdown of rural China's online retail sales 2022, by region
- Number of users of shared rides in Europe 2019-2028
eMarketer. (December 31, 2022). Countries with the highest percentage of retail sales taking place online in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/
eMarketer. "Countries with the highest percentage of retail sales taking place online in 2023." Chart. December 31, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/
eMarketer. (2022). Countries with the highest percentage of retail sales taking place online in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/
eMarketer. "Countries with The Highest Percentage of Retail Sales Taking Place Online in 2023." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/
eMarketer, Countries with the highest percentage of retail sales taking place online in 2023 Statista, https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/ (last visited June 10, 2024)
Countries with the highest percentage of retail sales taking place online in 2023 [Graph], eMarketer, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1042763/worldwide-share-online-retail-penetration-by-country/