Hong Kong's major luxury lifestyle influencers' audience reach Q1 2018
Fashion model Zelia Zhong reached an audience of almost three million people on social media, the highest number among the luxury lifestyle influencers in Hong Kong as of the first quarter of 2018. Sue Chang, a Korean-Chinese blogger, followed as the second in audience reach number in Hong Kong but with much higher market influence. The majority of their followers were women aged between 18 and 20.