Share of spend on programmatic audio advertising in Europe in 2019

Share of audio advertising spend allocated to programmatic audio advertising in Europe* in 2019

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Release date

July 2019

Region

Europe

Survey time period

May 2019

Method of interview

Online survey

Supplementary notes

*499 European-based traditional radio planners, digital planners, brands and agencies, publishers and media owners. Respondents came from buy-side 72% (agencies/advertisers) and sell-side 28% (publishers/media owners) and had both pan-European and global remits.

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