Most valuable Chinese entertainment brands according to BrandZ 2020
In 2020, the short-video platform Douyin was ranked as the most valuable Chinese entertainment brand with a brand value of around 16.88 billion U.S. dollars in the Milward Brown's BrandZ China Top 100 ranking, followed by its top competitor Kuaishou with 8.55 billion U.S. dollars in brand value. All the other three entertainment brands in the ranking are affiliated with the online technology giants in China: iQiyi was launched by Baidu; Youku belongs to Alibaba; and Bilibili is backed by Tencent.