Ownership of smart speaker brands in Malaysia 2023, by age

Published by Statista Research Department, Feb 6, 2024
According to a 2023 survey conducted by Rakuten Insight, about 30 percent of respondents aged 55 years and older owned a Google Home or Nest smart speaker. In the same survey, the majority of respondents who owned a smart speaker indicated that they wanted a device to control their smart appliances remotely.

Ownership of smart speaker brands among Malaysia in 2023, by age

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Release date

January 2024

Region

Malaysia

Survey time period

December 7 to 31, 2023

Number of respondents

3,042 respondents

Age group

16 years and older

Special properties

among respondents that own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: Which smart speaker brand do you own?

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