Sustainability: consumer perceptions on fashion brands Europe 2018

In the eyes of consumers, many fashion brands are not the perfect practicers of sustainability in their supply chains. According to the results of a 2018 survey conducted in six European countries, on average 15 percent of people associated H&M with having a sustainable supply chain. This share was as low as five percent in the case of GAP and Asos.

Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?

Characteristic	Share of respondents
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Release date

November 2018

More information

Region

United Kingdom

Survey time period

October 19-26, 2018

Number of respondents

6,584*

Age group

16 years and older

Supplementary notes

Figures are rounded.
The original survey questions was phrased as follows: Which, if any, of the following fashion brands or shops do you associate with having a sustainable supply chain?

* Respondents from six European countries took part in this survey: Poland (1,109), France (1,100), Italy (1076), Germany (1,093), Spain (1,089), UK (1,117).

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