DINKs by online shopping frequency Germany 2023

In 2023, around 40 percent of DINKs in Germany shopped online multiple times a year, while around 15 percent did so once a month. Only 9.8 percent of them did not shop online.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

DINKs (double income no kids) in Germany in 2023, by online shopping frequency

Characteristic	DINKs (double income no kids)	German population
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Release date

June 2023

More information

Region

Germany

Survey time period

2023

Number of respondents

3,308 respondents

Age group

14 years and older

Special properties

DINKs

Method of interview

Face-to-face interview

Supplementary notes

Information on general population:
Base: German-speaking population aged 14 years and older in private households at the place of their main residence in the Federal Republic of Germany

Information on total sample:
2023: 23,524 respondents, projection to 70.08 million people.

Information on target group: "DINKS - double income no kids" (married or in a marriage-like relationship in a two-person household; two earners; employed full-time and no children):
2023: 3,308 respondents, projection to 8.95 million people.

Further information on methodology can be found here.

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