According to results of a 2023 survey of U.S. digital media professionals, 21 percent of respondents believed that ad agencies were responsible for overseeing ad fraud mitigation efforts. Four in 10 named verification AdTech suppliers in that context.
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023
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Statistics
Integral Ad Science. (December 31, 2023). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023." Chart. December 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. (2023). Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science. "Entities Responsible for Overseeing Ad Fraud Mitigation Efforts According to Digital Media Professionals in The United States as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/
Integral Ad Science, Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023 Statista, https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/ (last visited June 10, 2024)
Entities responsible for overseeing ad fraud mitigation efforts according to digital media professionals in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1106276/responsibility-for-ad-fraud-mitigation-us/