Italy: SVoD habits 2020

69 percent of Italian users paying for their Nexftlix subscription used it on a daily basis, while only 42 percent of Amazon Prime Video users did the same. According to the survey conducted by YouGov in 2020, most users preferred to watch video content from subscription-video-on-demand (SVoD) platforms about once a week.

How often do you use the following subscription-video-on-demand (SVoD) platforms?

Characteristic	Every day	Two or three times a week	At least once a week
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

March 2020

More information

Region

Italy

Survey time period

March 13-14, 2020

Number of respondents

1,018 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "In media, con che frequenza utilizzi le seguenti piattaforme di streaming video online per cui ha detto di possedere una sottoscrizione a pagamento ?"

Citation formats