Popular Instagram influencer topics worldwide 2020, by annual follower growth
In 2020, the most popular influencer curated topic on Instagram worldwide was music, based on the average annual growth of followers on Instagram influencer accounts with music-related content. Humor and fun and happiness was the second-most popular topic, with a 579-percent average annual growth of followers. At the same time, the travel-focused accounts grew their follower numbers by 137 percent.