Japan: online purchase behavior since COVID-19 pandemic 2023

According to a survey conducted in February 2023 in Japan, close to 30 percent of respondents reported an increase in online purchases since the coronavirus (COVID-19) pandemic. Around 3.4 percent stated that they purchased a lot more online compared to their shopping behavior prior to the pandemic.
As the Japanese government asked citizens to practice self-restraint and remain at home following the global outbreak of the coronavirus pandemic, online retail emerged as a popular alternative to in-store retail. While restrictions have been lifted since then, a share of users continued the use of online shopping services.

Impact of the coronavirus (COVID-19) pandemic on the online purchase behavior of consumers in Japan as of February 2023

Characteristic	Share of respondents
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Release date

April 2023

More information

Region

Japan

Survey time period

February 24 to 27, 2023

Number of respondents

3,000 respondents

Age group

20-79 years

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Regarding your current daily activities, among the following points, which ones increased and which ones decreased compared to pre-coronavirus? - Online shopping."
Figures may not add up to 100 percent due to rounding by the source.

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