Italy: popular coffee online marketplaces 2020 by gender

In this survey conducted in June 2020, Italian respondents were asked whether they purchased coffee online in the last year, and in case they did, which platform they chose to do so. There were no significant differences dictated by gender in the respondents' answer. Compared to men, women seemed to slightly prefer Amazon and direct purchase from the coffee producers' website or app. On the other hand, men proved to be more fond of eBay, and supermarket websites or apps than women. However, the difference in these comparisons was only of one percentage point in the share of respondents. Amazon was the most popular coffee online marketplace for both genders.

Which online marketplace did you choose when buying coffee in the last 12 months?

Characteristic	Men	Women
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Release date

June 2020

More information

Region

Italy

Survey time period

June 18-19, 2020

Number of respondents

1,029 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased by the source as follows: "Se ti è capitato di acquistare caffè online negli ultimi 12 mesi, quale fra questi rivenditori hai scelto? Seleziona tutte le risposte che ritieni opportune."

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