Visitors of online marketplaces in Nigeria 2020, by segment
this figure experienced a decrease. In Nigeria, the most popular online marketplace is Jumia, a company based in Nigeria which operates in several other African countries.
In 2020, most visitors of online marketplaces in Nigeria used a mobile app. The number of visitors of all online marketplaces present in the country reached 242.7 million that year. Between 2019 and 2020,