In 2022, books and entertainment software reached the highest e-commerce penetration rate in the consumer goods sector in Japan, with over 52 percent of goods sold online. In contrast, daily necessities like food and beverages as well as vehicle-related products showed one of the lowest share of distribution through B2C e-commerce.
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category
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Other statistics that may interest you B2C e-commerce in Japan
Overview
4
Segments
5
- Premium Statistic B2C online retail market size in Japan 2022, by sector
- Premium Statistic Market size of B2C e-commerce of consumer goods sector in Japan 2022, by category
- Premium Statistic Market value of B2C e-commerce in the service sector in Japan 2022, by category
- Premium Statistic B2C e-commerce market size in the digital sector in Japan 2022, by category
- Premium Statistic M-commerce market size in Japan 2013-2022
B2C services
3
Major platform operators
5
- Premium Statistic GMV of leading e-commerce sites in Japan 2022
- Premium Statistic Amazon Japan's online retail sales revenue FY 2013-2022
- Premium Statistic Rakuten Group's domestic e-commerce business revenue FY 2018-2022
- Premium Statistic Z Holdings' commerce business sales revenue FY 2017-2022
- Premium Statistic Most popular shopping apps in Japan 2022, by downloads
Marketplaces
5
- Premium Statistic Frequency of visiting e-commerce marketplaces in Japan 2023
- Premium Statistic Monthly spending on online marketplaces in Japan 2023
- Premium Statistic Preferred online retailers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023
- Premium Statistic Share of Amazon Prime subscribers in Japan 2023, by age
Shopping behavior
4
Purchase decisions
4
- Premium Statistic Incentives to motivate online purchases in Japan Q3 2023
- Premium Statistic Most desired information on e-commerce websites in Japan 2022
- Premium Statistic Cart abandonment rate in online shopping in Japan 2023, by device
- Premium Statistic Impact of payment methods on cart abandonment behavior in Japan 2023, by gender
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METI (Japan). (August 31, 2023). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category." Chart. August 31, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). (2023). Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan). "Share of B2c E-commerce in The Consumer Goods Sector in Japan in Fiscal Year 2022, by Category." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/
METI (Japan), Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category Statista, https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/ (last visited June 10, 2024)
Share of B2C e-commerce in the consumer goods sector in Japan in fiscal year 2022, by category [Graph], METI (Japan), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/1173827/japan-b2c-e-commerce-ratio-of-consumer-goods-sector-by-category/