Most successful PR campaigns worldwide 2020
largest PR agency holding group worldwide, with a revenue of 1.4 billion U.S. dollars.
"Broadway the Rainbow" developed by ICF Next (a subsidiary of the consultancy ICF International) for Skittles was the most successful public relations (PR) campaign worldwide in 2020, scoring 17 points in the Global Creative Index. Four campaigns tied for the second place: "The Crown Act" developed by Joy Collective for Dove, "DO Black: The Carbon Limited Credit Card" by Hill+Knowlton Strategies for Doconomy, "We Believe" by Ketchum for Gilette, and "#AcceptanceMatters" by Ketchum for Mastercard. In 2019, Omnicom PR Group was the