Willingness to pay for influencer collaboration products Malaysia 2023, by age group
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of Malaysian respondents between 25 and 34 years stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Malaysian respondents had purchased one item or product because it had been endorsed by an influencer.
