Worldwide B2B buyers’ purchase decision influencers 2021

A survey from 2021 showed that B2B buyers decided their purchases based on the ability of sellers of giving the best suggestions based on concerns, wants, and needs of their customers. Aside from this aspect, 68 percent of respondents claimed that showing how to solve a problem and the possibilities behind a purchase decision was an influencing factor as well.

Main factors influencing purchasing decisions of B2B buyers in 2021

Characteristic	Share of B2B buyers responding that the factor has a „high influence“ on their purchased decisions
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Release date

April 2021

More information

Region

Worldwide

Survey time period

April 2021

Number of respondents

528 respondents

Special properties

buyers

Supplementary notes

The source adds the following information: "percentange of B2b buyers responding that the factor has a „high influence“ on their purchased decisions".

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