Between January and August 2020, fake users or bots accounted for 16.97 percent of mobile ad fraud activity in the food and drink industry worldwide. Software development kit (SDK) spoofing – or the creation of legitimate-looking installs with data of real devices without the presence of any actual installs – was the most common type of mobile ad fraud in that sector, accounting for 59.73 percent of the fraudulent activity.
Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you In-app advertising and marketing worldwide
Overview
8
- Premium Statistic Mobile app revenue worldwide 2019-2027, by segment
- Basic Statistic Most downloaded mobile apps worldwide 2022
- Basic Statistic Global app market value 2022, by monetization
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic In-app advertising spending worldwide 2018-2028
- Premium Statistic In-app advertising spending worldwide 2023, by industry
- Premium Statistic In-app advertising spending growth worldwide 2019-2028
- Premium Statistic Largest in-app advertising markets worldwide 2022
Social networks
8
- Premium Statistic Social media ad spending worldwide 2019-2028, by device
- Premium Statistic Social media ad spending worldwide growth 2019-2028, by device
- Basic Statistic Global social networks ranked by number of users 2024
- Premium Statistic Monthly time spent on leading social media apps worldwide 2022
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Premium Statistic Social media platforms used by marketers worldwide 2023
- Premium Statistic Future use of social media among marketers worldwide 2023, by platform
In-game
8
- Premium Statistic In-game ad spend worldwide 2021-2030
- Premium Statistic Mobile in-game ad spend worldwide 2021-2030
- Premium Statistic Distribution of in-game advertising revenues worldwide 2023, by region
- Premium Statistic Top in-game advertising markets worldwide 2017-2027, by ad revenues
- Premium Statistic Leading mobile game genres downloads worldwide 2023
- Premium Statistic Most downloaded gaming apps worldwide 2022
- Premium Statistic Leading mobile gaming and apps monetization methods worldwide 2021
- Premium Statistic Optimal video ad length in mobile gaming apps 2021, by genre
Retail media
7
- Premium Statistic Digital retail media ad spend worldwide 2018-2028
- Premium Statistic Revenue of retail media platforms worldwide 2022-2023
- Premium Statistic Most used shopping apps worldwide 2021, by active users
- Premium Statistic Most downloaded C2C shopping apps worldwide 2023
- Basic Statistic Most downloaded food delivery apps worldwide 2023
- Premium Statistic Number of downloads of selected quick commerce apps 2022
- Premium Statistic Short-term challenges in marketing technology among e-commerce companies 2022
Consumer insights
8
- Premium Statistic Most popular in-app advertising types worldwide 2022
- Premium Statistic In-app advertising formats considered the most acceptable worldwide 2021
- Premium Statistic In-app ad formats global consumers are more likely to interact with 2021
- Premium Statistic EMEA users actions prompted by in-app ads Q2 2022, by app category
- Premium Statistic In-app advertising effectiveness worldwide 2023
- Premium Statistic In-app advertising formats considered least acceptable worldwide 2021
- Premium Statistic Frequency of skipping in-app video ads worldwide 2023
- Premium Statistic Top consumer loyalty drives worldwide 2023
Further Content: You might find this interesting as well
adjust. (December 3, 2020). Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1264407/mobile-ad-fraud-type-worldwide/
adjust. "Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type." Chart. December 3, 2020. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1264407/mobile-ad-fraud-type-worldwide/
adjust. (2020). Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1264407/mobile-ad-fraud-type-worldwide/
adjust. "Distribution of Mobile Ad Fraud Activity in Selected Industries Worldwide between January and August 2020, by Fraud Type." Statista, Statista Inc., 3 Dec 2020, https://www.statista.com/statistics/1264407/mobile-ad-fraud-type-worldwide/
adjust, Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type Statista, https://www.statista.com/statistics/1264407/mobile-ad-fraud-type-worldwide/ (last visited June 10, 2024)
Distribution of mobile ad fraud activity in selected industries worldwide between January and August 2020, by fraud type [Graph], adjust, December 3, 2020. [Online]. Available: https://www.statista.com/statistics/1264407/mobile-ad-fraud-type-worldwide/