One third of B2B buyers complete half or more of their purchasing on marketplaces. In September 2021, 26 percent of the B2B shoppers surveyed made between 50 and 74 percent of their B2B purchases on marketplaces, while about one in ten surveyed respondents (9 percent) relied on this kind of websites for 75 percent or more of their B2B buying.
Share of purchases completed on marketplaces among B2B buyers worldwide in 2021
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Digital Commerce 360. (September 30, 2021). Share of purchases completed on marketplaces among B2B buyers worldwide in 2021 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1267416/b2b-purchase-share-from-marketplaces/
Digital Commerce 360. "Share of purchases completed on marketplaces among B2B buyers worldwide in 2021." Chart. September 30, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1267416/b2b-purchase-share-from-marketplaces/
Digital Commerce 360. (2021). Share of purchases completed on marketplaces among B2B buyers worldwide in 2021. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1267416/b2b-purchase-share-from-marketplaces/
Digital Commerce 360. "Share of Purchases Completed on Marketplaces among B2b Buyers Worldwide in 2021." Statista, Statista Inc., 30 Sep 2021, https://www.statista.com/statistics/1267416/b2b-purchase-share-from-marketplaces/
Digital Commerce 360, Share of purchases completed on marketplaces among B2B buyers worldwide in 2021 Statista, https://www.statista.com/statistics/1267416/b2b-purchase-share-from-marketplaces/ (last visited June 10, 2024)
Share of purchases completed on marketplaces among B2B buyers worldwide in 2021 [Graph], Digital Commerce 360, September 30, 2021. [Online]. Available: https://www.statista.com/statistics/1267416/b2b-purchase-share-from-marketplaces/