Serbian advertisers spent approximately 20 million euros on Facebook and Instagram marketing in 2021, which was significantly higher than the investment in any other social media platforms. LinkedIn marketing was the second leading by expenditure, at over 990 thousand euros.
Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros)
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IAB Serbia. (December 31, 2022). Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros)." Chart. December 31, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. (2022). Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia. "Estimated Social Media Marketing Investment in Serbia in 2021, by Platform (in 1,000 Euros)." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/
IAB Serbia, Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros) Statista, https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/ (last visited June 10, 2024)
Estimated social media marketing investment in Serbia in 2021, by platform (in 1,000 euros) [Graph], IAB Serbia, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1270809/serbia-social-media-marketing-spend-by-platform/