Africa: users daily time on apps 2020-2021, by category
Between October 2020 and March 2021, users in Africa spent approximately 40.82 minutes per day on social media apps, which represented the mobile app category with the highest engagement levels. Gaming apps followed, with users spending approximately 13.77 minutes per day playing on their mobile devices during the examined period. Finance apps saw an average of 4.92 minutes in time spent on the category by users daily.