Reasons to buy mobile apps in Hong Kong 2021

Published by
Lai Lin Thomala,
Dec 5, 2022
In a survey conducted in September 2021 by Rakuten Insight among app users in Hong Kong who had purchased mobile apps before, around 53 percent stated that they had bought the application as they needed it. Another 17 percent answered that they had purchased the paid version of an app because they wanted to use the premium features.

Reasons to pay for smartphone apps in Hong Kong as of September 2021

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Release date

November 2021

Region

Hong Kong

Survey time period

September 9 to 30, 2021

Number of respondents

1,945 respondents

Age group

16 years and older

Special properties

among 1,187 female and 758 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: "Why did you purchase that particular app?"

Only respondents who had made an app purchase were included.

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