Main reasons for online beauty purchases in the UK in 2021, by age

Published by
L. Yltävä,
Mar 26, 2024
A 2021 consumer behavior study on UK consumers revealed that among 18 to 34 year old shoppers, the most popular reason to shop online for beauty products was that it was easier to find specific products online, with a total of 46 percent of survey respondents citing this reason. Additionally, 54 percent of UK shoppers 55 and older reported that their leading reason to shop for beauty products online was to avoid visiting stores due to COVID-19.

Leading reasons for beauty shoppers to buy online in the United Kingdom (UK) in 2021, by age group

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Sources

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Release date

March 2022

Region

United Kingdom

Survey time period

2021

Number of respondents

5,000 respondents

Age group

18 years and older

Supplementary notes

The source does not specify the date of survey.

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