Europe: MPs engagement rate on social media 2021, by platform
According to a report conducted in 2021, European Members of Parliament had an average engagement rate on Instagram of 2.9 percent. On Facebook and Twitter, MPs had an average engagement rate of 1.2 percent and 0.4 percent, respectively. Overall, an engagement rate of Instagram of almost three percent is considerably high, as the average engagement rate worldwide per post on the platform is around 0.83 percent.
