Top 100 international marketplace types in the EU 2022
In 2022, the leading types of cross-border online marketplaces in the European Union (EU) were businesses-to-consumer (B2C), consumer-to-consumer (C2C), and fresh food e-commerce. The business-to-consumer e-commerce model held the largest share at approximately 49.5 percent. Consumer-to-consumer marketplaces ranked second, with roughly 43.7 percent of the market share.