Countries with highest and lowest social commerce engagement 2022
social buyers in 2022. Moreover, the United Kingdom (UK) had the worst social commerce engagement. Only 23 percent of online shoppers from the United Kingdom planned to spend more on purchases via social platforms. Germany and France followed closely with 24 percent of consumers.
According to a study, roughly 85 percent of Thai consumers intended to spend more through social commerce in the future. Among the surveyed countries, Thailand also had the highest amount of