Social media were revealed to be the digital medium that drove post-purchase advocacy best. During a 2024 survey carried out among brand and agency marketing decision-makers who invested in in-game advertising alongside other media in the United States, 35 percent of respondents stated that social media were an excellent medium for that purpose and another 44 percent stated that they were good. Gaming ranked second, with a total of 70 percent calling it either excellent or good.
Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you In-game advertising in the United States
Overview
7
- Premium Statistic Value of the global video game market 2018-2027, by category
- Premium Statistic Mobile in-game ad spend worldwide 2021-2030
- Premium Statistic Top in-game advertising markets worldwide 2017-2027, by ad revenues
- Premium Statistic Digital ad spend growth in the U.S. 2024, by format
- Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
- Premium Statistic Mobile games share of mobile ad spend vs. mobile time spent in the U.S. 2020-2025
- Premium Statistic Most popular gaming business models among developers worldwide 2024
Market leaders
4
Audience
5
- Premium Statistic Number of digital gamers in the U.S. 2017-2027
- Premium Statistic U.S. smartphone gamers by age 2023
- Premium Statistic U.S. smartphone gamers by gender 2023
- Premium Statistic Preferred gaming genres among smartphone gamers in the U.S. 2023
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
Ad consumption
8
- Premium Statistic Digital advertising touchpoints in the U.S. 2024
- Premium Statistic Media where teenagers saw advertising in the U.S. 2023
- Premium Statistic Most effective in-game ad types according to gamers in the U.S. 2022
- Premium Statistic Media with highest purchase intent influence among teenagers in the U.S. 2023
- Premium Statistic Willingness to view in-game advertising in the U.S. 2022
- Premium Statistic U.S. mobile gamers downloading apps after encountering in-app ads 2022, by game genre
- Premium Statistic Most distracting in-game ad types according to gamers in the U.S. 2022
- Premium Statistic U.S. reasons for switching favorite mobile game 2022
Further Content: You might find this interesting as well
MarketingCharts. (April 15, 2024). Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. "Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024." Chart. April 15, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. (2024). Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts. "Digital Media That Drove Post-purchase Advocacy Best According to Marketers in The United States as of April 2024." Statista, Statista Inc., 15 Apr 2024, https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/
MarketingCharts, Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 Statista, https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/ (last visited June 10, 2024)
Digital media that drove post-purchase advocacy best according to marketers in the United States as of April 2024 [Graph], MarketingCharts, April 15, 2024. [Online]. Available: https://www.statista.com/statistics/1341456/digital-media-post-purchase-advocacy-usa/