YouTube video views in the U.S. 2022, by creator category

Published by
Valentina Dencheva,
Dec 13, 2023
Between January to July 2022, influencer videos constituted 91 percent of video views on video giant YouTube. Media company videos followed with six percent of video views, while brand and aggregator content came last with just two percent.

Distribution of YouTube video views in the United States between January and July 2022, by creator category

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

In cooperation with
Release date

November 2022

Region

United States

Survey time period

January to July 2022

Supplementary notes

"Brands" are defined as organizations that sell primarily nonmedia goods or services, and “aggregators” are defined as unverified creators who mainly repost content.

Rank based on total 30-second views.

Figures do not sum to 100% due to rounding.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " YouTube "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you YouTube

Overview

5

Usage and demographics

7

Traffic

4

YouTube on mobile

6

Competitors

6

Channels and content

8

Community guidelines enforcement

8

Marketing & advertising

5

Further related statistics

3

Further Content: You might find this interesting as well

Statistics

Topics

YouTubeGoogleAlphabet Inc.Online video usage in the United StatesStreaming in the United States
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu