Artificial intelligence types used for customer experience improvement worldwide 2022
According to a survey conducted in 2022 worldwide among marketing leaders, 60 percent of respondents stated that the most popular reason for using artificial intelligence (AI) to improve customer experience is to predict customer behavior and needs. Another 47 percent of them said that they use AI in their marketing company in order to uncover frequent customer journeys. In comparison, only 23 percent of marketing leaders shared that they use AI to improve MQLs (e.g. chatbots).