Level of trust in ads among consumers willing to buy a car worldwide 2022

Published by
J. G. Navarro,
Nov 8, 2023
During a survey conducted across the globe in April 2022, around 39 percent of respondents who expected to buy a car within the following 12 months expressed trust in products recommended by celebrities or influencers. The shares of interviewees who trusted ads on posters or billboards and TV stood at 38 and 24 percent, respectively.

Level of trust in advertising among consumers expecting to buy a car within 12 months worldwide as of April 2022

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Release date

July 2022

Region

Worldwide

Survey time period

April 2022

Number of respondents

≥ 1,000

Age group

16 years and older

Supplementary notes

The source does not specify the type of the survey.

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