It was calculated that if third-party cookies had vanished in September 2022, the U.S. broadcasting industry would have lost 2.1 billion U.S. dollars of its annual advertising revenue. That constitues 6.3 percent of the industry's total ad revenue. An average TV station would have lost 1.1 million in ad revenue and an average multi-station market cluster some 735 thousand U.S. dollars.
Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Third-party cookie deprecation
Overview
5
- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Basic Statistic Share of global marketers who believe that cookie deprecation will occur in 2024
- Premium Statistic Global market share held by internet browsers 2012-2024, by month
- Premium Statistic Google Chrome market share in largest digital ad markets worldwide 2024
Solutions
4
- Premium Statistic Share of businesses ready for cookie deprecation worldwide 2023
- Premium Statistic Leading solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Satisfaction with solutions to replace 3rd-party cookies worldwide 2023
- Premium Statistic Criteria used for selecting 3rd-party cookie replacement solutions worldwide 2023
Impact
6
- Premium Statistic Concern regarding the impact of cookie deprecation on business worldwide 2023
- Premium Statistic Issues cookie replacement solutions are supposed to solve worldwide 2023
- Premium Statistic Impact of third-party cookie deprecation on the ad industry worldwide 2023
- Premium Statistic Anticipated impact of cookie deprecation on business revenue worldwide 2023
- Premium Statistic Confidence to reach audiences without cookies among marketers worldwide 2023
- Premium Statistic Changes planned due to cookie deprecation worldwide 2023
Spotlight: United Kingdom
6
- Premium Statistic Increase in ad budgets due to cookie deprecation in the UK 2023, by medium
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the UK 2023
- Premium Statistic Use of GA4 in place of 3rd-party cookies in the UK 2023
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by age
- Premium Statistic Likelihood to opt out of first-party cookies in the UK 2023, by website type
- Premium Statistic Share of UK consumers with data privacy concerns 2023, by age group
Spotlight: United States
8
- Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
- Premium Statistic Preparedness for 3rd-party cookie deprecation in the U.S. 2023
- Premium Statistic Shifting from third-party cookies to another identity solution in the U.S. 2023
- Premium Statistic Cookie-based vs cookieless programmatic ad buys in the U.S. 2023, by industry
- Premium Statistic Identity solutions spending in the U.S. 2018-2022
- Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
- Premium Statistic Data types used by marketers for transactions with media sellers in the U.S. 2023
- Premium Statistic Likelihood to opt out of first-party cookies 2023, by age
Further related statistics
10
- Pfizer's ad spending 2006-2023
- UEFA revenue 2005-2023, by stream
- FIFA broadcasting revenue 2015-2023
- Comcast Corporation's net income 2006-2023
- Revenue breakdown of leading soccer clubs worldwide 2022-2023
- Arsenal FC revenue 2008-2023, by stream
- Liverpool FC revenue 2008-2023, by stream
- Tottenham Hotspur revenue 2008-2023, by stream
- Real Madrid revenue 2009-2023, by stream
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
Further Content: You might find this interesting as well
Statistics
- Pfizer's ad spending 2006-2023
- UEFA revenue 2005-2023, by stream
- FIFA broadcasting revenue 2015-2023
- Comcast Corporation's net income 2006-2023
- Revenue breakdown of leading soccer clubs worldwide 2022-2023
- Arsenal FC revenue 2008-2023, by stream
- Liverpool FC revenue 2008-2023, by stream
- Tottenham Hotspur revenue 2008-2023, by stream
- Real Madrid revenue 2009-2023, by stream
- Minutes per day spent watching broadcast TV in the UK 2010-2022, by age
Borrell Associates, & NAB, & Various sources (NABPilot). (September 15, 2022). Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates, und NAB, und Various sources (NABPilot). "Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022." Chart. September 15, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates, NAB, Various sources (NABPilot). (2022). Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates, and NAB, and Various sources (NABPilot). "Potential Advertising Revenue Losses Incurred by The Broadcasting Industry Due to Third-party Cookie Deprecation in The United States as of September 2022." Statista, Statista Inc., 15 Sep 2022, https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/
Borrell Associates & NAB & Various sources (NABPilot), Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022 Statista, https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/ (last visited June 10, 2024)
Potential advertising revenue losses incurred by the broadcasting industry due to third-party cookie deprecation in the United States as of September 2022 [Graph], Borrell Associates, & NAB, & Various sources (NABPilot), September 15, 2022. [Online]. Available: https://www.statista.com/statistics/1376567/broadcasting-ad-revenue-loss-third-party-cookies/