A survey from early 2023 indicated that over one in two consumers wished for personalized product recommendations online in Portugal, coming first in a ranking of 17 countries. U.S. shoppers followed closely with 49 percent of preferences. Product recommendations shown online were appreciated by 48 percent of consumers in Ireland, whereas Finnish consumers liked them the least (34 percent).
Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023
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Klarna. (April 1, 2023). Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna. "Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023." Chart. April 1, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna. (2023). Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna. "Share of Shoppers Wanting Personalized Product Recommendations When Buying Online in Selected Countries Worldwide in 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna, Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/ (last visited June 10, 2024)
Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023 [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/