According to a survey carried out in France in 2023, the most wanted e-commerce innovation amongst consumers of each generational cohort was enhanced frictionless payment methods, an innovation which appealed to roughly 50 percent of Gen Z shoppers. Of the four generational cohorts surveyed, Gen Z and Millennials were the biggest fans of virtual and augmented reality, a technological innovation that 24 and 33 percent of the respondents in respectively each generations would like to try out.
Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation
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Other statistics that may interest you E-commerce in France
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User penetration
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Consumer behavior
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Social commerce
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Klarna. (October 25, 2023). Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation." Chart. October 25, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in France in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/
Klarna, Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/ (last visited June 10, 2024)
Share of shoppers wishing for selected e-commerce innovations in France in 2nd quarter 2023, by generation [Graph], Klarna, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1383633/most-wanted-e-commerce-innovations-by-generation-france/