In 2023, approximately 46 percent of zoomers in Spain said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about 29 percent of millennials and 32 percent of Gen Z consumers had a preference for buying apparel and shoes in physical stores.
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023
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Klarna. (May 26, 2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna. "Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023." Chart. May 26, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna. (2023). Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna. "Share of Gen Z and Millennial Consumers That Would Prefer to Shop Mostly Online/In-store for Apparel and Shoes in Spain in 2023." Statista, Statista Inc., 26 May 2023, https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/
Klarna, Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023 Statista, https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/ (last visited June 10, 2024)
Share of Gen Z and millennial consumers that would prefer to shop mostly online/in-store for apparel and shoes in Spain in 2023 [Graph], Klarna, May 26, 2023. [Online]. Available: https://www.statista.com/statistics/1387279/mostly-online-vs-offline-shopping-clothing-and-shoes-spain/