Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
During a March 2024 survey conducted among adult consumers in the United States, 73 percent of Millennial respondents said they supported brands using artificial intelligence (AI) to create ads or content – the same share recorded among that age group a year earlier. Meanwhile, Gen Zers' support for AI-powered ads and brand content grew by four percentage points to 63 percent in 2024.