In 2023, television was the recipient of 90 percent of all advertising investments in Portugal. Internet advertising received almost four percent of ad investments made in the country, and outdoor advertising was placed third, with 2.2 percent of ad investments.
Distribution of advertising investments in Portugal in 2023, by medium
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Other statistics that may interest you Advertising in France
Overview
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Offline media
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- Premium Statistic Television advertising revenues in France 2017-2023
- Premium Statistic Cinema advertising revenue in France 2017-2023
- Premium Statistic Radio advertising revenue in France 2017-2023
- Premium Statistic Press advertising revenue in France 2017-2023
- Premium Statistic Out-of-home advertising revenue in France 2023, by format
Digital media
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- Premium Statistic Digital advertising market value in France 2019 to 2024
- Premium Statistic Display ad spend in France 2023, by format
- Premium Statistic Digital display advertising spending in France 2023, by format
- Premium Statistic Search ad spend in France 2012-2023
- Premium Statistic Social media ad spend in France 2019-2023
- Premium Statistic Digital video ad spend in France 2011-2023
- Premium Statistic Audio ad spend in France 2019-2023
- Premium Statistic Ad spending of the mobile digital advertising industry in France 2018-2028
Advertisers and agencies
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- Premium Statistic Leading media and ad agency groups in France Q1-Q3 2023, by new business value
- Premium Statistic Leading media and ad agencies in France Q1-Q3 2023, by new business value
- Premium Statistic Number of online radio and music advertisers in France 2019-2023
- Premium Statistic Number of advertisers investing in television in France 2009-2021
- Premium Statistic Number of digital advertisers in France 2019-2023
Consumer perspective
3
Further related statistics
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- Breakdown of U.S. online ad revenue 2023, by format
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Paid ad methods used for B2C content marketing North America 2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
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Statistics
- Breakdown of U.S. online ad revenue 2023, by format
- Online advertising revenue in the U.S. 2012-2023, by half-year
- Paid ad methods used for B2C content marketing North America 2022
- Sponsorship spending in North America 2007-2018
- Sponsorship spending worldwide 2007-2018
- Magazine publishing revenue in Central & Eastern Europe 2009-2016, by B2B and B2C
Grupo Marktest. (February 6, 2024). Distribution of advertising investments in Portugal in 2023, by medium [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. "Distribution of advertising investments in Portugal in 2023, by medium." Chart. February 6, 2024. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. (2024). Distribution of advertising investments in Portugal in 2023, by medium. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest. "Distribution of Advertising Investments in Portugal in 2023, by Medium." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/
Grupo Marktest, Distribution of advertising investments in Portugal in 2023, by medium Statista, https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/ (last visited June 10, 2024)
Distribution of advertising investments in Portugal in 2023, by medium [Graph], Grupo Marktest, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1388581/portugal-advertising-investment-share-by-medium/