China: reasons for purchasing luxury goods in China 2023

According to the survey on luxury goods purchases as of January 2023, around 30 percent of surveyed luxury goods shoppers from mainland China stated that they prefer to buy luxury goods in China because the service is more attentive. Moreover, 30 percent of respondents said they prefer buying luxury goods in China because of its convenient after-care services.

Main reasons for buying luxury goods domestically among respondents in China as of January 2023

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Release date

March 2023

More information

Region

China

Survey time period

January 2023

Number of respondents

2,000 respondents

Special properties

among consumers from mainland China

Method of interview

Online survey

Supplementary notes

Original question: Why do you purchase luxury items in Mainland China?

The average annual household income among the respondents was 1.4 million yuan. One yuan equals 0.14 U.S. dollars and 0.13 euros (as of June 2023).
The average age of the respondents was 37.2 years.
The survey was conducted among 55 percent female and 45 percent male respondents.

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