In 2023, the majority (41 percent) of Black Friday shoppers in the United States reported to expecting to spend their money on Amazon during the sale day. Another 25 percent said they expected to spend at Walmart on Black Friday, while 8 percent cited retailer sites as their expected spending channel for the shopping day.
Leading channels consumers in the United States expect to spend on during Black Friday in 2023
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United Kingdom
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Europe
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Wunderman Thompson Commerce. (November 2, 2023). Leading channels consumers in the United States expect to spend on during Black Friday in 2023 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce. "Leading channels consumers in the United States expect to spend on during Black Friday in 2023." Chart. November 2, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce. (2023). Leading channels consumers in the United States expect to spend on during Black Friday in 2023. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce. "Leading Channels Consumers in The United States Expect to Spend on during Black Friday in 2023." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/
Wunderman Thompson Commerce, Leading channels consumers in the United States expect to spend on during Black Friday in 2023 Statista, https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/ (last visited June 10, 2024)
Leading channels consumers in the United States expect to spend on during Black Friday in 2023 [Graph], Wunderman Thompson Commerce, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1422250/expected-channels-spending-black-friday-united-states/