Share of entertainment and media advertising revenues MENA 2018-2027, by source
By 2027, entertainment and media digital advertising revenues in the Middle East and North Africa are expected to comprise 83 percent of total advertising revenue. Since 2018, entertainment and media advertising revenues have favored digital over traditional advertising, with the disparity between them growing each year. The overall trend is forecast to continue, with digital advertising increasing its share of total revenue in the industry.