In 2022, online marketing in the United States attracted media spending of approximately 277 billion U.S. dollars, roughly 100 billion more than in 2020, when the industry was hit by the COVID-19 pandemic.
Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars)
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Other statistics that may interest you Digital advertising in the United States
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U.S. overview
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Formats
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- Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
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Marketer insights
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- Premium Statistic Digital media challenges in the U.S. 2024
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- Premium Statistic Ad targeting budgets in the U.S. 2023, by data type
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Consumer attitudes
8
- Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
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- Premium Statistic Consumers who consider digital ads relevant in the U.S. 2021-2023, by age
- Premium Statistic Likelihood to click on relevant digital ads in the U.S. 2021-2023
- Premium Statistic Top channels for learning about new products in the U.S. 2023, by annual income
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Further related statistics
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- Annual growth of online advertising expenses in Japan 2014-2023
- Charging ways in online advertising market in China 2012
- Ad spend in Italy 2019-2020, by medium
- Online advertising quarterly revenue in China 2020, by type
- Internet advertising spending in Brazil 2012-2024
- Advertising expenditure in Malaysia 2019-2022
- Monthly online ad spending in Germany 2022-2023
- Digital ad spending of education companies South Korea 2016-2019
- Digital ad spending of education companies South Korea 2019, by device type
- Spending on ads promoting sustainable development in Hungary 2019, by medium
- Digital ad spending of education companies South Korea 2019, by company type
- Spending on ads promoting sustainable development in Hungary 2019, by sector
- Advertising expenditure of JAKKS Pacific 2011-2023
- U.S. switchgear and switchboard apparatus ad spend 2010-2016
- Annual growth of the advertising expenditure in linear TV Taiwan 2013-2017
- Argentina: ad spend 2016-2022
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Statistics
- Annual growth of online advertising expenses in Japan 2014-2023
- Charging ways in online advertising market in China 2012
- Ad spend in Italy 2019-2020, by medium
- Online advertising quarterly revenue in China 2020, by type
- Internet advertising spending in Brazil 2012-2024
- Advertising expenditure in Malaysia 2019-2022
- Monthly online ad spending in Germany 2022-2023
- Digital ad spending of education companies South Korea 2016-2019
- Digital ad spending of education companies South Korea 2019, by device type
- Spending on ads promoting sustainable development in Hungary 2019, by medium
- Digital ad spending of education companies South Korea 2019, by company type
- Spending on ads promoting sustainable development in Hungary 2019, by sector
- Advertising expenditure of JAKKS Pacific 2011-2023
- U.S. switchgear and switchboard apparatus ad spend 2010-2016
- Annual growth of the advertising expenditure in linear TV Taiwan 2013-2017
- Argentina: ad spend 2016-2022
Marketing Club of New York. (February 14, 2023). Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/235586/online-advertising-spending-in-the-us/
Marketing Club of New York. "Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars)." Chart. February 14, 2023. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/235586/online-advertising-spending-in-the-us/
Marketing Club of New York. (2023). Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/235586/online-advertising-spending-in-the-us/
Marketing Club of New York. "Online Marketing Advertising Spending in The United States from 2018 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Feb 2023, https://www.statista.com/statistics/235586/online-advertising-spending-in-the-us/
Marketing Club of New York, Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/235586/online-advertising-spending-in-the-us/ (last visited June 10, 2024)
Online marketing advertising spending in the United States from 2018 to 2022 (in billion U.S. dollars) [Graph], Marketing Club of New York, February 14, 2023. [Online]. Available: https://www.statista.com/statistics/235586/online-advertising-spending-in-the-us/