Media industry revenue in Italy 2019-2020
advertising value marked an eight percent decrease from 2019.
The Italian media market's value in 2020 amounted to 14.5 billion euros, a six percent decrease from its 2019 value of 15.43 billion. The decrease was likely caused by the impact of COVID-19 on the industry. Out of the total 2020 value, 7.9 billion euros came from advertising alone. The 2020