During a late 2022 survey carried out among marketers in the United Kingdom (UK), 45 percent stated they were planning to increase their social media budgets in 2023. On the other hand, 46 percent wanted to cut on print media spending.
Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel
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Further related statistics
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- Digital marketing methods ranked by planned spending increase in the UK 2018
- Leading factors influencing marketing professionals' media budget allocation in 2017
- Impact of COVID-19 on marketing budget in Denmark 2020
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Statistics
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- Expected distribution of marketing budget spend in the Netherlands 2016-2020, by type
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Statista. (November 30, 2022). Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/325050/companies-planning-marketing-budget-increases-uk/
Statista. "Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel." Chart. November 30, 2022. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/325050/companies-planning-marketing-budget-increases-uk/
Statista. (2022). Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/325050/companies-planning-marketing-budget-increases-uk/
Statista. "Expected Change in Marketing Spending at Companies in The United Kingdom (Uk) in 2023, by Medium/Channel." Statista, Statista Inc., 30 Nov 2022, https://www.statista.com/statistics/325050/companies-planning-marketing-budget-increases-uk/
Statista, Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel Statista, https://www.statista.com/statistics/325050/companies-planning-marketing-budget-increases-uk/ (last visited June 10, 2024)
Expected change in marketing spending at companies in the United Kingdom (UK) in 2023, by medium/channel [Graph], Statista, November 30, 2022. [Online]. Available: https://www.statista.com/statistics/325050/companies-planning-marketing-budget-increases-uk/