In 2021, Denmark registered the highest per capita spending for online shopping in Europe, with 2,916 euros. Norway followed in the ranking, as its online expenditure amounted to 2,364 euros, while it was estimated that British online shoppers spent 2,316 euros online over the considered year.
Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you E-commerce in the European Union
Overview
4
- Premium Statistic Revenue of the e-commerce industry in Europe 2020-2029
- Premium Statistic E-commerce as share of total GDP in Europe 2022, by country
- Premium Statistic Cross-border share of online retail in Europe 2022, by country
- Premium Statistic Share of European consumers that shop online vs. offline each week 2023
Germany and Austria
8
- Premium Statistic E-commerce revenue in Germany 1999-2023
- Premium Statistic Online retail users in Germany 2018-2027
- Premium Statistic Online retail revenue from selected product groups in Germany 2019-2023
- Premium Statistic Cross-border online purchases in Germany in 2022, by category
- Premium Statistic Revenue of the e-commerce industry in Austria 2020-2029
- Premium Statistic Share of online shoppers in Austria 2003-2022
- Premium Statistic Leading product categories purchased mostly online in Austria 2023
- Premium Statistic Cross-border online purchases in Austria in 2022, by category
France and Italy
8
- Premium Statistic E-commerce sales revenue in France 2005-2023
- Premium Statistic E-commerce user penetration in France 2003-2022
- Premium Statistic Product and service categories most purchased online in France 2023
- Premium Statistic Top selling countries for e-commerce sites in France 2023
- Premium Statistic E-commerce revenue in Italy 2009-2022
- Premium Statistic Number of users of e-commerce in Italy 2020-2029
- Premium Statistic E-commerce revenue in Italy 2022, by category
- Premium Statistic Share of firms active in e-commerce in Italy 2022, by industry
Netherlands and Belgium
6
- Premium Statistic Market size of e-commerce in the Netherlands 2005-2023
- Premium Statistic E-commerce penetration in the Netherlands 2022-2027, by product category
- Premium Statistic Number of online stores in the Netherlands 2014-2024, by branch
- Premium Statistic Market size of e-commerce in Belgium 2015-2023
- Basic Statistic E-commerce user penetration in Belgium 2010-2023
- Premium Statistic Share of enterprises receiving online orders in Belgium 2023, by industry
Spain and Portugal
6
- Premium Statistic B2C e-commerce market revenue in Spain 2019-2029
- Premium Statistic Number of e-commerce users in Spain 2019-2029
- Premium Statistic Leading products and services bought online in Spain 2022
- Basic Statistic Revenue of the e-commerce industry in Portugal 2020-2029
- Premium Statistic Penetration rate of e-commerce in Portugal 2020-2029
- Premium Statistic Leading online stores in Portugal in 2022
Nordic countries
6
- Premium Statistic E-commerce revenue in the Nordic countries 2023, by country
- Premium Statistic Cross-border e-commerce share in the Nordics 2019-2022
- Premium Statistic Share of individuals purchasing via the internet in the Nordic countries 2016-2022
- Premium Statistic Mobile shopping penetration in the Nordics 2021-2023
- Basic Statistic Most commonly purchased products online in the Nordics 2023
- Premium Statistic E-commerce sales channel share in the Nordic countries 2018-2028, by device
Further related statistics
13
- Distribution of online shoppers in China in 2012, by annual expenditures
- E-commerce spending per capita in Poland 2012-2017
- Survey on the share of online shoppers in Germany 2000-2016
- Share of goods purchased online in Finland 2019, by product category
- Online shopping expenditure of individuals in the Netherlands 2019, by gender
- Online shopping expenditure of individuals in the Netherlands 2019, by age
- Most sold online products or services in the Netherlands 2019, by age
- Mexico: products & service categories bought online by Millennials 2016
- Individuals shopping online in the Netherlands 2019, by expenses and education
- Individuals buying online from another EU country, the Netherlands 2015
- Leading problems while online shopping in the Netherlands 2015-2016
- Share of purchases made online in Ireland 2017, by category
- Reasons for purchasing from foreign sellers on Vietnamese e-commerce 2022
Further Content: You might find this interesting as well
Statistics
- Distribution of online shoppers in China in 2012, by annual expenditures
- E-commerce spending per capita in Poland 2012-2017
- Survey on the share of online shoppers in Germany 2000-2016
- Share of goods purchased online in Finland 2019, by product category
- Online shopping expenditure of individuals in the Netherlands 2019, by gender
- Online shopping expenditure of individuals in the Netherlands 2019, by age
- Most sold online products or services in the Netherlands 2019, by age
- Mexico: products & service categories bought online by Millennials 2016
- Individuals shopping online in the Netherlands 2019, by expenses and education
- Individuals buying online from another EU country, the Netherlands 2015
- Leading problems while online shopping in the Netherlands 2015-2016
- Share of purchases made online in Ireland 2017, by category
- Reasons for purchasing from foreign sellers on Vietnamese e-commerce 2022
PostNord. (November 12, 2021). Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros) [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord. "Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros)." Chart. November 12, 2021. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord. (2021). Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros). Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord. "Estimated Average per Capita Spending for Online Shopping in Selected European Countries in 2021, by Country (in Euros)." Statista, Statista Inc., 12 Nov 2021, https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/
PostNord, Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros) Statista, https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/ (last visited June 10, 2024)
Estimated average per capita spending for online shopping in selected European countries in 2021, by country (in euros) [Graph], PostNord, November 12, 2021. [Online]. Available: https://www.statista.com/statistics/435943/online-shopping-e-commerce-spending-per-capita-by-country-europe/