On-premise vs SaaS customer lifetime value as of 2013

The statistic shows the typical value generated from a software customer over the lifetime of their contract, by delivery type, according to a 2012 survey of conducted by the Boston Consulting Group. As of 2012, the average value generated from a Software as a Service customer was 55 thousand U.S. dollars per year, compared with 48 thousand U.S. dollars per year from an on-premises software customer.

Lifetime value of on-premise customers compared to cloud software (SaaS) customers in the United States, as of 2013 (in 1,000s U.S. dollars)

Year of service	On-premises customer*	Software as a Service (SaaS) customer**
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-
-	-	-

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Release date

June 2013

More information

Region

United States

Survey time period

2012

Number of respondents

80 respondents

Special properties

CIOs and line-of-business software decision makers

Supplementary notes

* On-premise customer value includes initial licenses, maintenance, and upgrade fees.
** SaaS customer value includes subscription fees, usage growth, add-ons and cross-selling.

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