Internet ad revenue in South Korea 2015-2024, by format

Published by Statista Research Department, Feb 8, 2024
In 2022, search-based advertising revenue in South Korea amounted to around 967.9 billion South Korean won. With this increase, alongside a decrease in revenue generated from display advertising, search-based advertising is forecast to continue to be the leading format of internet advertising.

Internet advertising revenue in South Korea from 2015 to 2022 with forecasts up to 2024, by format (in trillion South Korean won)

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Release date

January 2024

Region

South Korea

Survey time period

2015 to 2022

Supplementary notes

* Estimate.

Figures have been rounded.

1,000 South Korean won equals 0.75 U.S. dollars or 0.69 euro as of February 2024.

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Key figures

7

Traditional advertising

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Online advertising

8

Mobile advertising

6

Largest advertisers

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